Download our White papers
The experts at Red Ant have authored a series of white papers, designed to provide businesses with guidance and advice on a number of subjects, and they’re available to download freely:
The unified mobile strategy
Mobile is big business. Approximately 300 million Androids, iPhones and BlackBerrys were sold worldwide last year, and at the end of 2010, and around 23 million people in the UK alone are currently using their mobiles to actively research products, make price comparisons and purchases.
‘The unified mobile strategy’ is an excerpt from our comprehensive mobile strategy white paper. It offers a unique insight into how businesses can develop and maintain a practical framework for mobile – one which will deliver measurable results.
Download - Unified Mobile Strategy (PDF, 247kb)
Going global: Running a multi-language website
Taking the first steps towards developing a multilingual presence online can be daunting – the languages you select and the way you present them on your website need careful consideration and a sound framework for implementation.
‘Running a multilingual website’ provides businesses with practical advice and some valuable inside information on how to approach multi-language site development.
Download - Running a Multi-Language Website (PDF, 300kb)
Planning and managing a digital strategy
Given the fact that the internet economy is now worth more than £100 billion in the UK alone, it’s no longer enough to simply pay lip service to digital engagement. ‘Planning and managing a digital strategy’ provides a fundamental resource for meeting the challenges of audience engagement in the digital age and gives businesses a thorough, practical, 50-page toolkit encompassing planning, creation, actualisation and evaluation.
Download - Planning and managing a digital strategy (PDF, 3mb)
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