Website migration, microsite design & build and development of a multi-site CMS
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Brief
Iceland wanted to:
- Move its current websites to a new ASP .Net platform for long-term stability and growth.
- Have access to a user-friendly, fully compatible CMS which would give colleagues control over content on the sites.
- Develop a new microsite which reflected the brand and the benefits of its Bonus Card reward scheme.
Red Ant strategy
- Develop a plan in conjunction with Iceland for the migration of www.iceland.co.uk and associated sites.
- Develop a fully-integrated microsite for its Bonus Card reward scheme.
- Establish requirements for CMS and its users within the company.
Tactics
- Build new sites, using existing website data where possible to extract content.
- Set up redirects to point to new sites.
- Develop bespoke, feature-rich version of Colony, Red Ant’s web-based CMS, including:
- Online editing and management
- Page creation
- Image, flash and file library
- Breadcrumb trail
- Site search
- Store Finder
- Design and build Bonus Card microsite, allowing users to check their monthly prize draw entries, savings balance, take part in surveys and take advantage of a range of member benefits.
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