Red Ant and Topshop deliver true multichannel engagement on the iPhone with release of new app

The mobile experts at Red Ant and the in-house digital team at Topshop have created a best of breed multichannel iPhone app. The fully transactional mobile app brings the entire Topshop product catalogue to customers and actively engages with them in-store, at home and online.

Topshop, the leading name in high street fashion retail, had already recognised the immense potential of their mobile channels, with a significant percentage of their online sales coming from mobile devices. Topshop required a bespoke approach to the project and a flexibility that is afforded by the Red Ant platform.

Using in-house expertise in delivering market-leading apps, Red Ant worked closely with the Topshop digital team to deliver:

• A new channel for sales and engagement, with opportunities for significant growth in the mid-to-long term
• A highly polished, market-leading interface and featureset
• Enhanced in-store and social engagement features including scanning, sharing and favourites
• Exclusive implementation via the existing eCommerce setup, requiring minimal work from Topshop systems teams

Working in collaboration with the team at Topshop, Red Ant used its robust technical expertise to deliver the brand’s strategy and vision – helping to identify the best and most customer-appropriate featureset and creating an exciting roadmap for future releases. Keeping Topshop’s brand identity and customer experience at heart, the result is a feature-rich, user-focused app which:

• Uses barcode and QR scanning and location awareness to bridge their on- and offline marketing activities in a brand new way
• Draws together their various digital and social media channels (blog, videos, Facebook, Twitter, Tumblr, and one-off campaigns like London Fashion Week)into one place
• Offers seamless product sharing to generate customer buzz
• Delivers fully transactional shopping to their app users and drives impulse purchasing by offering daily catalogue updates as a way to keep up with the 300+ new pieces Topshop introduces every week
• Offers a completely flexible and future-proofed platform for new developments

Within just 4 weeks of launch, the app has already seen more than 280,000 downloads, an average 4.5 star rating in the App Store, and an overwhelmingly positive response on social media channels.

Red Ant’s Director of Mobile Dan Hartveld said: ‘We're really excited about the opportunities that this app opens up for Topshop. A fully transactional app is now what users expect from a major retailer's mobile presence. The Topshop iPhone app’s social integration and in-store crossover features also mean Topshop can truly integrate with consumer lifestyles and create seamless multi-channel experiences - something many fashion retailers have been unable to achieve. All this, with minimal impact on their existing infrastructure.’

Topshop’s Head of E-Commerce Kate Walmsley said: ‘We are thrilled by the enthusiastic response from our customers. Thanks to Red Ant’s technical prowess and mobile expertise we have been able to deliver a truly bespoke experience that reflects the Topshop brand and supports our mobile strategy. We look forward to delivering the exciting roadmap of new developments and features to come.’

Take a look at some of the press & reviews we've had since the app's release:
Live Streaming of London Fashion Week via Topshop App takes Media by Storm

Preview the Topshop app here:

iTunes store