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Honda Ireland

Honda Ireland CR - Z

 

Brief

Honda Ireland wanted to create a Facebook presence in Ireland that would help to engage Honda car lovers and help to launch the Honda CR-Z in the Irish market.

  • Increase activity through the Facebook page
  • Drive entry to the Honda CR-Z competition
  • Increase test drives
  • Increase the fan base

Red Ant Strategy

  • Develop a social media presence
  • Develop brand social media guidelines and responses
  • Develop ways for fans to engage both through content and applications
  • Develop a strong call to action

Tactics

  • Create a competition tab for the CR-Z
  • Work with Honda Ireland to develop content for the Facebook Page
  • Develop a data collection tool to re-engage fans

Results

  • Increase fans on Facebook by 1000%
  • Drove over 1000 entries to the Honda CR-Z competition

Honda Ireland wanted to launch the new Honda CR-Z in the Irish market using social media. Working with our sister agency DMA we created a presence on Facebook for Honda Ireland.

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