Live streaming of London Fashion Week via Topshop app takes media by storm
We’re delighted to be part of the team responsible for this industry first – live streaming of London Fashion Week via the Topshop iPhone app, which was developed in-house here at Red Ant. As well as being able to view catwalk shows as they happen, app users can scan in-store QR codes (which also appear in the Topshop newspaper) and get access to a film specially created for Topshop by celebrated fashion photographer Nick Knight, plus behind-the-scenes videos and a makeup tutorial.
It’s a pioneering campaign which has been very well received in the media – have a look at some of the coverage:
iPhone app cafe (5 star review!)
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